Demolition of the interior of the old Macy’s Home Store space and the Einstein Bros. restaurant in the Village Shops will start next week to make way for STANDEES, the new restaurant and theater combination that is expected to open in May 2013. Einstein Bros. closed last weekend.
The restaurant will have seating at 43 booths and banquettes, a 27-seat U-shaped bar and an outdoor patio for a total of 240 seats. The three theaters average 85 seats each with 31-foot wide screens and digital projection systems. Above the bar will be a 70-foot digital ‘film strip’ display – 3 1/2 feet high that can display images and video from 14 projectors.
The 14,000 square foot STANDEES is targeted to the 40 and over age group, but will appeal to the over 21 group as well, according to Frank Rash, President and CEO of Dineplex International, the Kansas City based operator. The complex is foremost a restaurant, Rash said. But, 42 percent of movie-goers dine out before or after the movie.
Diners can order tickets from their table if they decide to go to the movie and take drinks or dessert or small plates into the theater. While it is not a ‘full dinner’ theater, the seats will have small tables for food and drink. Movie-goers can order from the bar, or get appetizer or dessert plates or traditional movie fare from a concession area tucked away at the end of the theater hallway.
Dineplex is partnering with Kansas City metro companies for the work, including theater technology and acoustics, construction, architecture and interior design. It is renovating the existing space at the Village Shops with only modest changes to the exterior of the building, which includes bumping out a entrance. Dineplex will add 35 jobs, including a general manager, culinary manager and operations manager.
The Prairie Village is the first STANDEES, a concept Dineplex hopes to replicate elsewhere. Rash said the Village Shops and the available space fit perfectly for the concept because the surrounding neighborhoods match the demographics. Kansas City is a good movie market and has a history of successful independent restaurants. “It’s easier to start from your home base,” he said.
Rash had a 25-year career with AMC Entertainment and served as senior vice president of strategic development.
As for the name STANDEES, click here for the explanation.