This Chocolate Ale business is serious stuff. Rimann sold through its supply in 20 minutes. That’s right: 20 minutes. That’s one-third of one hour. Approximately fifteen times faster than it sold through fewer cases last year. Yowsers.
A reader sent us this shot of the line outside Rimann’s door as people waited for the store to open:
Looks like if we’re going to sample the stuff this year, we’ll have to get it on tap at Johnny’s, which is supposed to get its kegs on Thursday. Congrats to all this morning’s Chocolate Ale victors!